Orangetheory Fitness

Experience Gained

During my 6-month marketing internship at Orangetheory Fitness, I performed various marketing and administrative tasks. These included creating social media content, newsletters, promotional graphics, updating excel trackers, assisting with studio openings, and outreach to potential business partners and members. I was also responsible for monitoring the company's online reputation and executing various marketing campaigns, including paid media campaigns that reached over 1 million accounts monthly. Additionally, I documented company events and programs - taking photos, videos, and producing social media materials.

Learning how to manage over 58 fitness studios seemed like a tough task at first. Luckily, I was blessed to work with an amazing team of humans who taught me their project management skills! I learned how to prepare and execute projects on a big scale. Every day I was reminded of the importance of teamwork, communication, and collaboration. My team made sure that our goals were always clear, ensuring that everyone understood their part in the project. Through bi-weekly team meetings, we:

• Tracked our progress
• Recognized our accomplishments
• Felt empowered to speak up with our opinions and insights

This team felt like a second family to me. I believe that working with like-minded people is a big factor for success.

Some of my proudest accomplishments include:

1. Publishing more than 60 individual social media materials per week for 36 social accounts, producing an average of 24,000 impressions, with an engagement rate of 7.61%.
2. Executing monthly emma newsletters including proofing, launch, and analysis of 57 fitness studios.
3. Assisting in creating, monitoring, and optimizing budget allocation on 59 paid media campaigns across Meta Business Suite, averaging a monthly reach of over 1 million accounts.
4. Losing 30 pounds during his time at Orangetheory (Oh yeah, I had to list it here).